RESEARCH
Brand Identity
Brand Heart
Target Audience
ABOUT
This project centers a clothing brand identity, called REHASH.
REHASH is a non-profit. The goal of this brand is to reduce waste, carbon emissions, and fast fashion overconsumption in the fashion industry by repurposing clothing and catering it towards street wear/alternative styles by targeting a young adults (20) - adults (30). Clothing would be donated and-or sent in to an associated facility to be up-cycled, then sold or sent back to customers.
The end goal being 15% of profit made would be donated to selected organizations combatting global clothing waste.
IDEOLOGY
How can I mesh my ideas with the goal I want to reach?
Taking into account my inspiration, I wanted to make sure I captured an alternative aesthetic, as it was my goal from the start to appeal to an alternative audience, as it is growing, as well as normalizing in modern society.
A main takeaway being that with creating an alternative brand identity, I'm also opening space for more ideas; relating the brand to political/environmental issues also creates more opportunity for growth - more importantly, representation.
FINAL DELIVERABLES
