RESEARCH
Brand Identity
Brand Heart
Target Audience
UI Design
ABOUT
This project centers a clothing brand identity called REHASH.
REHASH means to use or present old ideas, material, or arguments again without making any real changes or improvements.
REHASH is a non-profit. The goal of this brand is to reduce waste, carbon emissions, and fast-fashion overconsumption in the fashion industry by repurposing clothing and catering it towards street wear/alternative styles for young adults (20) - adults (30). Clothing would be donated and/or sent to an associated facility to be upcycled, then sold or sent back to customers.
The end goal is that 15% of the profits made would be donated to selected organizations combating global clothing waste.
FONTS
COLOR PALETTES
THUMBNAILS
Taking my inspiration into account, I wanted to make sure I captured the alternative aesthetic. A main takeaway is that by creating an alternative brand identity, I'm also opening space for more ideas; relating the brand to political/environmental issues also creates more opportunity for growth - more importantly, representation.
LOGO PROGRESSION
I wanted my logo to feel representative of the aesthetic I was trying to achieve, as well as being representative of the brand name. Initially, I wanted the logo to be compact and readable while still having the characteristics of the brand name, but I decided to simplify the logo by creating negative space throughout the letterforms and attaching arrows to the letters themselves.
POSTER PROGRESSION
By using similar strategies and aesthetics for my logo, I created my posters.
WEBSITE PROGRESSION
After establishing a method for designing my posters and logo, I applied the same to my website, producing a sleek and simple design while maintaining the integrity of my desired aesthetic.
FINAL DELIVERABLES
