Jayce Gaulding

REHASH

WHAT IS THIS PROJECT?

This project centers a clothing brand identity, called REHASH.

REHASH is a non-profit. The goal of this brand is to reduce waste, carbon emissions, and fast fashion overconsumption in the fashion industry by repurposing older clothing and having it cater towards street wear/alternative styles.

Clothing would be donated and/or sent in to an associated facility to be up-cycled, then sold or sent back to a customer.

MOODBOARD

I wanted to keep my design clean and sleek, but also fun. I wanted to be able to make something simple, but also different and recognizable.

FONTS

COLORS

WEBSITE DESIGN

LOGO'S

THUMBNAILS

When creating my thumbnails, I wanted to be representative towards the idea of repurposing/recycling. I also had the idea of trying to make my concepts political/social.